KAROLINE VITTO LEADS A BFC NEWGEN COLLABORATION WITH PULL&BEAR
London, February 2026. Karoline Vitto unveiled her contemporary collaboration with Pull&Bear during her official London Fashion Week show, embedding the limited edition collection within her runway line up. The presentation marked a key moment within her trajectory as a BFC NEWGEN designer, situating the project inside the British Fashion Council’s emerging talent programme rather than outside it.
Brazilian born and based in London, Vitto has built a practice that places the body at the centre of design. Her work is grounded in a close understanding of curve and midsize silhouettes, with garments conceived to accompany and adapt rather than conceal. As she has stated, “My work is about sculpting around curves, folds, softness and strength, rather than trying to correct or disguise them.” That position framed the show from its opening look.
METAL AND SOFTNESS STRUCTURED THE RUNWAY NARRATIVE
At the conceptual core of the collection was a material dialogue between cold, rigid metal and soft, warm fabrics. Metallic applications positioned at the back, neckline and décolletage functioned as defining signatures, framing the body and catching the runway lights. These elements introduced a controlled tension into otherwise fluid silhouettes.
Body hugging forms were constructed through technical fabrics with fluid draping and strategic ruching, enhancing natural curves without imposing rigid shape. The garments moved dynamically with the models, revealing construction through motion. Metallic details added strength and edge, reinforcing a sense of presence rather than decoration.
DENIM AND ADJUSTABILITY EMPHASISED FIT AND FLEXIBILITY
The denim line introduced two distinct attitudes within a shared premise. One silhouette leaned towards a more feminine proportion, the other towards an urban aesthetic. Both were engineered around adaptability for curve and midsize bodies, with particular attention to comfort and flexibility in fit.
Adjustable systems, including visible zips, allowed for personalisation and variation in volume. Custom logo buttons and engraved metal plaques added cohesion across the looks, while metallised fabrics introduced a subtle night time register. Prints were developed within a colour palette designed to integrate seamlessly with the rest of the collection, reinforcing continuity.
TRANSFORMATION WAS EMBEDDED IN THE KNITWEAR MICRO CAPSULE
Completing the line up was a knitwear micro capsule conceived around versatility and interaction. Transformable pieces were styled in multiple configurations, worn as asymmetric midi dresses, strapless tops or skirts. Draping, straps and sculptural volume invited the wearer to participate in shaping the garment’s final form.
The idea of transformation was addressed through construction rather than overt messaging. Each piece maintained Vitto’s emphasis on adaptability and engagement with the body.
THE COLLABORATIVE PROCESS SHAPED THE OUTCOME
Vitto has described the development process with Pull&Bear as open and collaborative. “I was pleasantly surprised by how open and collaborative the process was. There was a real willingness to listen and to understand my point of view as an independent designer,” she has said. The pace differed from her main line, requiring translation of her language into a broader production framework.
“The process was very collaborative and fast-paced, which was exciting in a different way from my main line. I loved translating my language draping, cut-outs, tension into something that could reach a much wider audience.” She also pointed to fittings as a defining stage. “The fittings were definitely the most exciting stage, seeing how ideas evolved and adapted through scale and teamwork.
”For Vitto, the collaboration extends the scope of her practice while remaining aligned with her core values, a progression supported by NEWGEN both creatively and professionally.
CARLOTA GUERRERO’S CAMPAIGN EXTENDED THE COLLECTION’S VISION
The campaign for the collection was created by Catalan artist and photographer CARLOTA GUERRERO, whose visual language aligns with Vitto’s approach to the body. Both share an interest in representations of femininity that move away from normative standards.
“The focus of the shoot was to show how the same garment designed by Karoline Vitto works on different bodies at the same time. The collection was photographed as a group, alternating sizes and silhouettes, so that the differences appeared naturally, without emphasising them,” Guerrero explained. She also noted, “I like to work with a clean background and minimal staging so that the focus was on the women. The group functions as a unit, combining group images with individual moments, without clear hierarchies.”
THE PROJECT SITS WITHIN BFC NEWGEN AND CANVAS FOR CREATIVITY
Vitto continues as part of BFC NEWGEN, the initiative dedicated to supporting emerging designers through financial backing, showcasing opportunities and tailored mentoring. Over the years, the programme has supported figures including Jonathan Anderson, Kim Jones, Lee Alexander McQueen, Martine Rose and Simone Rocha, forming a recognised pathway within British fashion.
Pull&Bear has acted as Principal Partner of NEWGEN since 2024, developing the collaboration through its Canvas for Creativity platform. The partnership reinforces its stated commitment to supporting designers who are shaping contemporary fashion through personal and current perspectives, while extending Vitto’s work into a wider retail context.
THE COLLECTION TRANSITIONED FROM RUNWAY TO RETAIL
Following its runway debut, the limited edition collection was showcased at the Pull&Bear Oxford Street store, extending the show’s narrative into a high footfall retail environment. Within the combined structure of BFC NEWGEN and Canvas for Creativity, the project connects runway presentation, institutional support and commercial distribution in a single framework.
Across runway and campaign, the emphasis remained on presence, construction and a contemporary articulation of femininity grounded in softness and structural strength.